One promoter,
built from four.

What we do

We produce and promote live Punjabi and South Asian entertainment in New Zealand. That covers arena-scale concerts, folk and sufi nights, qawwali, stand-up comedy, and community festivals such as Teeyan da Mela and Vaisakhi Mela.

Between us we have brought Gurdas Maan, Ustad Rahat Fateh Ali Khan, Harbhajan Maan, Kailash Kher, Sidhu Moose Wala, Miss Pooja, B Praak, Tarsem Jassar, Gurnam Bhullar, Ranjit Bawa, Arif Lohar, Kanwar Grewal, Manmohan Waris, Abhijeet Bhattacharya and many more to New Zealand stages.

Why we work together

Each of the four companies built its own audience independently. Pooling that reach lets us do things none of us could do alone:

• Book bigger artists — combined guarantees and shared risk make headline world-tour routings viable for a market of New Zealand's size.
• Fill bigger rooms — four audiences, four mailing lists, four social followings behind a single on-sale.
• Raise production standards — one shared crew, sound, lighting, staging and security spec across every show we present.
• Give sponsors a real platform — a full season of shows to attach to, not a one-off.

How we run a show

• Artist & routing — securing the act, dates and contracts.
• Venue & production — arena and theatre booking, technical spec, crew, compliance and safety.
• Ticketing — official on-sales through Eventfinda and DryTickets, with presale windows for our own audiences.
• Marketing — social, radio, community and in-language campaigns across the Indian and wider South Asian communities in Aotearoa.
• Show day — front of house, hospitality, artist logistics, and settlement.